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STAG February news update ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012 Signs of recovery Helly Hansen Odin range Saucony sponsors Cambridge Half Marathon Warrior Sports and Liverpool FC agree six-year kit deal INTERSPORT show success Greg Rusedski joins MANTIS as brand ambassador British Property Federation: landlords will have to think hard about any Blacks lease concessions Do you need advice from the Queen Of Shops? 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The age of the training - Sports Insight Magazine

Shock Absorber Flexi-wire sports bra :: Click here for more info.

Sports Insight

www.sports-insight.co.uk

Latest News:

STAG February news update ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012 Signs of recovery Helly Hansen Odin range Saucony sponsors Cambridge Half Marathon Warrior Sports and Liverpool FC agree six-year kit deal INTERSPORT show success Greg Rusedski joins MANTIS as brand ambassador British Property Federation: landlords will have to think hard about any Blacks lease concessions Do you need advice from the Queen Of Shops? JD Sports’ Christmas sales increase 1.6 per cent Sports Insight Jan 2012 Digital Issue ASICS agrees multi-year contract with Samantha Stosur Sports Direct calls for OFT investigation following Blacks sale Uhlsport UK’s revenues grow for second successive year JD Sports buys Blacks for £20 million Jakabel’s full-colour 2012 catalogue now available JJB reports increase in Christmas sales, but overall sales are still on the slide DW SPORTS and INTERSPORT sponsor Premier League football Nominate your npower Fan of the Year GFORCE makes magical memories with ‘Leavers Hoodie’ Submit your application for the Business Honours Club annual industry awards Activinstinct enjoys significant sales rise as shoppers go online for Christmas Hundreds of local community sports groups receive Olympic legacy funding NIKE revenues and income rise, but margins are squeezed due to higher production costs Crewroom makes waves in the charity sector with a trio of high profile deals adidas and UEFA extend partnership agreement Zaggora Hotpants help women maximise their workouts Sports Direct will not make a bid for Blacks VIVOBAREFOOT opens pop-up store in central London Fast growing UK sports retailer launches German website Olympic legacy creating companies offered places within the prestigious Business Honours Club Study reveals fall in young people and women playing sport Boaz Myhill named as first Football League Precision Goalkeeping Golden Glove winner Two lucky INTERSPORT customers win adiPower Predators signed by Xavi ASICS wins ‘Best New Retail Concept 2011’ at MAPIC Awards Four-minute limit before online retail abandonment Ektio shoes save forward Bruce Lauder’s season Gilbert and Scottish Rugby confirm long-term equipment deal Youth Sport Direct to support businesses in the run-up to London 2012 Ektio The Revolution Sports Insight offers new bespoke photography service TECNOpro Safine Prestige ski wins prestigious Palme Award adidas and the British Olympic Association extend sponsorship and licensing deal Mitre and Ipswich Town agree partnership extension MBT appoints new managing director for the UK and Ireland Li-Ning joins Greenpeace’s Detox campaign ASICS GT-2160 wins Runner’s World 2011 International Editor’s Choice award Feet first Mobile device retail traffic to triple during UK Christmas season Ektio shoes receive rave review Spalding announces new UK partner INTERSPORT sponsors European table tennis Young hockey umpire has the GFORCE Get your free body composition assessment at The STAG Buying Show Ektio ‘The Revolution’ Sports Insight - Nov/Dec 2011 Digital Issue ASICS appoints UK sales director Manu Tuilagi becomes face of OPRO Mouthguards Lotto FW12 football collection Ektio ‘The Revolution’ PUMA offers paid internships to University of Brighton students adidas sites hit by cyber-attack Precision Goalkeeping launches award for Football League keepers P2i to aid fundraising of £10,000 for Help for Heroes charity Women’s sport continues to miss out on big deals adidas to buy outdoor specialist Five Ten Aqua Sphere launches compression swimwear range Personalise even more Apples Ektio ‘The Revolution’ 2XU Compression unveils new PWX fabric technology JJB’s loses widen to £66.5 million Ektio launches new sports performance shoe SKECHERS’ third quarter sales slump 25.7 per cent Under Armour tops $1 billion as third quarter revenues rise 42% PUMA posts strong third quarter sales McDavid’s Tom Court makes appearance at STAG’s All Ireland Buying Show Knock-on effect Ronhill sponsored teams win national athletics titles Mizuno partners with British Volleyball Federation Sales and profits show no sign of slowing at Sports Direct INTERSPORT, ASICS and Back to Netball - A match made in heaven STAG supplier Jakabel has all your swim needs covered Petron announces INTERSPORT winners Horncastle Cricket Club bowled over by new GFORCE kit Speedo to hit the road for a 12-month UK tour Mouthguard manufacturer unhappy with ambush claims Sports Insight - Oct 2011 Digital Issue INTERSPORT raises sponsorship profile adidas sales in Russia/CIS to be over €1 billion by 2013 James Tredwell makes it 20 not out with Gray-Nicolls Ned Eckersley and Gray-Nicolls agree sponsorship deal extension Darren Barker agrees sponsorship deal with Lonsdale JJB and Sports Direct enter England shirt price war INTERSPORT UK awards 2011 HI-Tec launches series of branded trail running events
rss

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Beyond Sport Summit & Awards

Unparalleled as the leading event in the arena of sport as a tool for social change

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View Story

The age of the training

By: Jeff James

Listed Under: Feature

Published: Tuesday, October 13, 2009

Rather than sitting at home with tea and biscuits, today’s older generation prefer to be active in sports and exercise. John Bensalhia takes a look at the benefits of keeping fit over the age of 50

Here’s a turn-up for the books. A playground for the older generation. Yes, once the province of a million happy kids having fun on slides, swings and climbing frames, there is now a playground for the over-60s.

SUCCESSFUL SITE
Okay, so it’s not quite as you’d expect, but the hugely successful site in Blackley, near Manchester, has proved popular enough to warrant a follow-up site, which is planned for Eastbourne. The older people’s play area comprises six pieces of equipment for exercising the hips, legs and upper body. And the older generation of Blackley are loving it for a whole host of reasons.

The chief positive is the fact that today’s older folk have finally got wise to the fact that life after 60 doesn’t mean sitting around dunking biscuits in lukewarm tea and watching Last Of The Summer Wine on a loop. More and more older people are signing up for sporting and exercising activities, which offer a number of advantages.

Health-wise, regular exercise is a godsend, since it helps to lower blood pressure and cholesterol levels. Exercise can also diminish the chances of heart attacks and strokes and potentially lower the risks of cancer and osteoporosis. The latter condition is one of the greatest risks for the over-50s, but exercise can halt the threat. The immune system is also boosted as a result of regular exercise.

Older people can also benefit from stronger muscles and bones, and can develop a better posture, balance and flexibility. In addition, by exercising regularly older people can keep their minds active and remain mentally alert. Sporting and exercise activities can also do wonders for older people’s social lives.

That said, there are risks. Needless to say, the older we get, the more our bodies start to deteriorate. Older people can’t put up with as much wear and tear as the younger generation, so it’s advisable for the over-60s to have a word with their GP first before embarking on a fitness or sports programme, so that the doctor can assess what sort of level they are at.

This is especially the case for team sports, which are more physically demanding. They have one less advantage in that individuals do not get so much of a say in how much exercise they can or cannot do. Contact sports especially can also heighten the risks of damage to bones, joints, muscles and ligaments.

A number of studies have assessed the importance of sports and exercise for the older generation. American research from the Stanford University Medical Center rated how important older people found jogging. The study claimed that older joggers enjoyed a healthier lifestyle with fewer disabilities.

Taking place over 20 years, the study looked at the lifestyles of 500 runners (who were in their early-50s at the start of the programme) and compared them to their non-running counterparts. Nineteen years later, the study showed that 34 per cent of non-runners had died, compared to 15 per cent of runners. As the study progressed, disability crept in for both groups, but it began, on average, 16 years later for those that ran. The study also showed that running appeared to slow the rate of death caused by heart and artery disease, brain disease and infections.

Similar research has come to the same conclusions. In 2008, Karolinska Instituet, a Swedish medical university, said that golf was a good form of exercise for older people. The university’s study found that the death rate for golfers was 40 per cent lower than for non-players of the same sex and age. Because the sport featured a great deal of walking, golf was deemed to be good for the health and added five years to life expectancy.

Jonathan Dolzell, a lecturer and researcher in exercise physiology at Portsmouth University, said that scientists are discovering that the body will age faster if it does not take part in some form of exercise. He said that a 40 year old could have the body of a younger person in their thirties if they took part in regular exercise.

Another survey took a slightly different tack. In 2004 a study by Dr Kitrina Douglas and Dr David Carless from Bristol University on behalf of the Women’s Sports Foundation looked at the physical exercise and fitness of older women.

The study highlighted a number of key points. Modern exercise regimes such as weight training and aerobics were not popular among the participants because they were regarded as both boring and unappealing. Confidence was a key factor in this, because the participants lacked self-esteem with regards to their abilities and weight. They also thought that few exercise groups offered routines that were appropriate for their particular needs. Another finding was an emphasis on maintaining friendships in social circles, which was seen as a greater priority than keeping fit.

INITIATIVES
Apart from the over-60s playground in Blackley, there are many initiatives for the older generation when it comes to sport, up and down the country. From April 1, 2009, nearly 300 local councils provided swimming free of charge to those who were over 60.

The Extra Time Project was introduced to get older people in the country to participate in physical activity such as yoga, tai chi, short tennis and badminton. Project coordinator Steven Girling explained that the project was to get people together in order to both make new friends and gain enjoyment.

Another project called SHINE (Some Health Improvements Need Exercise) was launched in 2008 for the over-60s living in the borough of Wokingham, which comprised a programme of sports and physical activity. Fit As A Fiddle is a nationwide programme that supports people over 50 with, amongst other things, physical activity. The initiative is funded by the Big Lottery Fund well-being programme.

As long as older people stay within their comfort zones, the benefits of regular exercise are great. They should plan their programmes in accordance with their own personal health and also choose a sport or activity that suits them.

Help The Aged has actively promoted keep-fit programmes and sport for the elderly. Andrew Harrop, head of public policy at Age Concern and Help The Aged, has said that there are a number of benefits to be had from keeping fit and healthy in later years. “Not only does it keep the body in better shape, but an active lifestyle helps prevent isolation, which in turn reduces the risk of psychological conditions such as depression,” he says.

Harrop’s ethos sums up why the elderly should always keep active: “It’s about being able to be fit and healthy enough to engage in your communities, being able to get out and about and contribute…”




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