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1 x pair of Uglies Stadium Pants :: Click here for more info.

Sports Insight

www.sports-insight.co.uk

Latest News:

Stand space going fast for 2012 shows Women desert the gym for the great outdoors Wrexham Rugby Club has new image for the 21st century ASICS grows European business despite challenging 2011 INTERSPORT UK makes visual merchandiser appointment FSPA reports ‘Step To It’ challenge success inov-8 gets cash injection from private equity investor Olympic spirit results in 165% increase in new members for London social sports club Rugby star goes digital with new sports injury store Sports Insight - May 2012 Reydon Sports announces new board appointments Sondico makes football return as new licensee is announced Nike to sponsor Manchester City Exclusive TECNOpro Bash junior racquets Precision launches new catalogue and website Agency law seminar for sales agents adidas enjoys fifth consecutive quarter of double digit growth ASICS to open two high-tech stores in Spain London Fight Zone launched at Lillywhites Girl power PUMA says it faces challenges in Europe after fall in Q1 earnings PureLime serves up a tennis treat with new range Sports Direct ‘outperforming management’s expectations’ as sales continue to rise Push your business forward with PenCarrieUKL PUMA becomes Leicester City FC’s sportswear and technical kit sponsor for next three years Tarkett supports youth development at Motherwell FC Canterbury signs three-year kit deal with Leicester Tigers Puma launches ‘Bring Me Back’ recycling initiative in its German stores Dobotex to showcase Puma range at MODA in August Scooter mad Shock Absorber reports double digit sales growth INTERSPORT continues international expansion with license agreement for Lebanon Aqua Sphere ambassador wins gold at U21 Europe and Africa Waterski Championships SKINS agrees new strategic alliance for Asia Sports Insight - April 2012 Activinstinct and Hi-Tec register social media success JD Sports’ pre-tax profits fall as margins remain under pressure Bedale School creates new sporting identity for pupils adidas invites you to ‘take the stage’ with new UK ad campaign 

ASICS to open new flagship store in London
 Ex-JJB Sports chief executive charged with alleged £1 million fraud McDavid sites its first touchscreen display in the UK Dick’s Sporting Goods invests £20m in JJB Sports MANTIS appointed Official Racquet Partner to the Allam British Open Squash Championships New Balance launches first-ever UK TV ad campaign Q4 INTERSPORT show kicks off Nike has strong third quarter as revenues rise 15 per cent Kempa raises funds for German cancer charity Wilks softball sets cover all bases Buying patterns INTERSPORT Q4 Show Solihull New sales representative for Unicorn Shock Absorber launches lightweight sports bra with ultimate moisture control HEAD Tennis launches Andy Murray campaign PureLime unveils a new look logo for the AW12 season Revolution Running Gilet INTERSPORT expands into China with master franchise agreement Spalding becomes official teamwear partner to Falkirk Fury Basketball Club Ronhill sponsored clubs in National Cross-Country Championships gold rush Sports Insight March 2012 Digital Issue Petron Sports agrees new distribution deals adidas’ sales hit record high Brabo brings Formula 1 technology to hockey Canterbury to replace Nike as official kit partner to the RFU New Balance launches ‘The British Miler’ OPRO becomes British Basketball’s official mouthguard supplier Glamorgan Cricket signs kit deal with Gray-Nicolls Spalding establishes partnership with basketballscotland Introducing the Dictator rounders bat With TheMagicTouch it’s as easy as 123Flex Patriotic swimwear from Aqua Sphere Huub wetsuits signal a turning point in triathlon performance Inov-8 accelerates international expansion ASICS to become on-air presenting sponsor for London 2012 Market for wearable sports and fitness activity sensors set for significant growth Rhino appointed official supplier to The British & Irish Lions 2013 Australia Tour Aces High jumps for GFORCE INTERSPORT continues to build football partnerships with Olympique de Marseille shirt deal Shooting outside Puma footwear supplier’s factory Unicorn commits to a new long-term deal with the Professional Darts Corporation Shoe business Youth Sport Trust Business Awards winners announced ASICS launches new FUJI trail running collection INTERSPORT and Wilson team up for consumer tennis competition Wiggle to roll out 360 spin imaging across full product range following significant sales uplift Helly Hansen launches new trail running shoe Nike explores waterless dyeing with new partnership Sports Insight Feb 2012 Digital Issue New US distributor for Unicorn Darts Liam Burns appointed chairman of the Federation of Sports and Play Associations John Steele appointed Youth Sport Trust chief executive Helly Hansen launches new training collection Grays becomes official equipment and clothing supplier to international governing body for hockey Arena renews National Swimming League sponsorship agreement ISPO MUNICH attracts close to 80,000 people ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012
rss

Knowledgebase

kids catalog little learners zinc bikes zinc trials mantis ucl deals kit deals

Sir Philip Craven honoured at Sport Industry Awards

One of the Paralympic movement's greatest pioneers receives Lifetime Achievement Award

NPD Data Videos
Magazine Image

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Subscribe to Digital Edition

Join our Weekly Newsletter What is ABC?

Stand space going fast for 2012 shows

Positive Q1 figures confirmed, as supplier numbers continue to grow

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View Story

Increase your online traffic

By: Jeff James

Listed Under: Feature

Published: Monday, October 15, 2007

Top tips from Bruce Townsend, marketing manager at ecommerce software specialist, Actinic

Achieving success online is not about how much money you throw at the marketing budget. It’s about attracting and keeping customers. A strong customer focus, targeted marketing and creative thinking will take you a long way towards ebusiness success.

Here are a few tips:

1. Get niche
The internet can reduce costs, but larger companies achieve the greatest economies of scale. Don’t compete on price, but offer something that sets you apart - maybe a unique range of hard-to-find products or free expert advice.

Surf Wax (http://www.surf-wax.co.uk), the brainchild of Jo Morecroft, is a good example of a flourishing niche business. “Unless you can undercut on prices, don't go for selling products that everyone else is selling too,” is Jo’s advice.

2. Get seen in search
Seventy per cent of UK internet users search using Google, so good visibility there is vital. Pay-per-click advertising gets you listed quickly, but it costs. Colin McPhail of sports retailer Snowlines (http://www.snowlines.co.uk) believes in site optimisation instead. “If you get your optimisation right, you’ll spend less and do better in the organic rankings,” he states.

To get into the unpaid listings, get links from good sites that rank well. Otherwise, submit manually. Don't use automated submission or join ‘Link farms’.

Use Wordtracker (http://www.wordtracker.com) to identify phrases that people use to search for what you sell - then optimise pages for the main ones. Work them several times into the text of the page. Use them in the Title tag and the Meta Description, and include them in heading tags and image Alt tags.

Get links from relevant and well-ranked sites. Offer reciprocal links, provide ‘link bait’ (content that people would want to link to) and post on forums, putting a link in your signature.

3. Keep them coming back
Keep your customers happy and they will come back and purchase again. Chris Brown of http://www.gamble.co.uk attributes his success largely to good customer service. “It helps boost a customer’s confidence,” he explains.

4. Creative use of technology
You don’t have to spend a fortune on technology to make it work effectively. Use a low-cost ecommerce package and leave budget for marketing and promotion. The start-up costs for Surf Wax were under £1,000.

Sign up for relevant free news feeds and email newsletters and surf the net regularly. Watch what other people are doing and look for ideas you can copy.

Use some of the free products and services that are available. For example, a button from Addthis.com enables visitors to submit your site to social bookmarking sites like Del.icio.us, StumbleUpon and Digg, and records when they do.

5. Monitoring your performance
To monitor ROI, use a free tool like Google Analytics or a commercial package like WebTrends. And use customer surveys to monitor the offline areas of the business.

If a customer does phone or email with a complaint, don’t be defensive - learn from it. Listen carefully to their grievance and do your utmost to put things right.


For a fuller version of this article visit
http://www.actinic.co.uk/ecommerce/low-cost-traffic.htm


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