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Going it alone - Sports Insight Magazine

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Sports Insight

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Latest News:

STAG February news update ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012 Signs of recovery Helly Hansen Odin range Saucony sponsors Cambridge Half Marathon Warrior Sports and Liverpool FC agree six-year kit deal INTERSPORT show success Greg Rusedski joins MANTIS as brand ambassador British Property Federation: landlords will have to think hard about any Blacks lease concessions Do you need advice from the Queen Of Shops? JD Sports’ Christmas sales increase 1.6 per cent Sports Insight Jan 2012 Digital Issue ASICS agrees multi-year contract with Samantha Stosur Sports Direct calls for OFT investigation following Blacks sale Uhlsport UK’s revenues grow for second successive year JD Sports buys Blacks for £20 million Jakabel’s full-colour 2012 catalogue now available JJB reports increase in Christmas sales, but overall sales are still on the slide DW SPORTS and INTERSPORT sponsor Premier League football Nominate your npower Fan of the Year GFORCE makes magical memories with ‘Leavers Hoodie’ Submit your application for the Business Honours Club annual industry awards Activinstinct enjoys significant sales rise as shoppers go online for Christmas Hundreds of local community sports groups receive Olympic legacy funding NIKE revenues and income rise, but margins are squeezed due to higher production costs Crewroom makes waves in the charity sector with a trio of high profile deals adidas and UEFA extend partnership agreement Zaggora Hotpants help women maximise their workouts Sports Direct will not make a bid for Blacks VIVOBAREFOOT opens pop-up store in central London Fast growing UK sports retailer launches German website Olympic legacy creating companies offered places within the prestigious Business Honours Club Study reveals fall in young people and women playing sport Boaz Myhill named as first Football League Precision Goalkeeping Golden Glove winner Two lucky INTERSPORT customers win adiPower Predators signed by Xavi ASICS wins ‘Best New Retail Concept 2011’ at MAPIC Awards Four-minute limit before online retail abandonment Ektio shoes save forward Bruce Lauder’s season Gilbert and Scottish Rugby confirm long-term equipment deal Youth Sport Direct to support businesses in the run-up to London 2012 Ektio The Revolution Sports Insight offers new bespoke photography service TECNOpro Safine Prestige ski wins prestigious Palme Award adidas and the British Olympic Association extend sponsorship and licensing deal Mitre and Ipswich Town agree partnership extension MBT appoints new managing director for the UK and Ireland Li-Ning joins Greenpeace’s Detox campaign ASICS GT-2160 wins Runner’s World 2011 International Editor’s Choice award Feet first Mobile device retail traffic to triple during UK Christmas season Ektio shoes receive rave review Spalding announces new UK partner INTERSPORT sponsors European table tennis Young hockey umpire has the GFORCE Get your free body composition assessment at The STAG Buying Show Ektio ‘The Revolution’ Sports Insight - Nov/Dec 2011 Digital Issue ASICS appoints UK sales director Manu Tuilagi becomes face of OPRO Mouthguards Lotto FW12 football collection Ektio ‘The Revolution’ PUMA offers paid internships to University of Brighton students adidas sites hit by cyber-attack Precision Goalkeeping launches award for Football League keepers P2i to aid fundraising of £10,000 for Help for Heroes charity Women’s sport continues to miss out on big deals adidas to buy outdoor specialist Five Ten Aqua Sphere launches compression swimwear range Personalise even more Apples Ektio ‘The Revolution’ 2XU Compression unveils new PWX fabric technology JJB’s loses widen to £66.5 million Ektio launches new sports performance shoe SKECHERS’ third quarter sales slump 25.7 per cent Under Armour tops $1 billion as third quarter revenues rise 42% PUMA posts strong third quarter sales McDavid’s Tom Court makes appearance at STAG’s All Ireland Buying Show Knock-on effect Ronhill sponsored teams win national athletics titles Mizuno partners with British Volleyball Federation Sales and profits show no sign of slowing at Sports Direct INTERSPORT, ASICS and Back to Netball - A match made in heaven STAG supplier Jakabel has all your swim needs covered Petron announces INTERSPORT winners Horncastle Cricket Club bowled over by new GFORCE kit Speedo to hit the road for a 12-month UK tour Mouthguard manufacturer unhappy with ambush claims Sports Insight - Oct 2011 Digital Issue INTERSPORT raises sponsorship profile adidas sales in Russia/CIS to be over €1 billion by 2013 James Tredwell makes it 20 not out with Gray-Nicolls Ned Eckersley and Gray-Nicolls agree sponsorship deal extension Darren Barker agrees sponsorship deal with Lonsdale JJB and Sports Direct enter England shirt price war INTERSPORT UK awards 2011 HI-Tec launches series of branded trail running events
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Beyond Sport Summit & Awards

Unparalleled as the leading event in the arena of sport as a tool for social change

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Going it alone

By: Jeff James

Listed Under: Feature

Published: Tuesday, August 18, 2009

Are team sports still as popular today as they were last century? Or are the growing trends in solo sports gaining a greater foothold? John Bensalhia investigates the benefits and the modern trends for both types of sport

It’s the age-old battle. Team games against individual sports. Advocates of either side have extolled the benefits of each, including fitness and mental and physical wellbeing.

On the one hand, team sports such as football, rugby and cricket are arguably as popular as ever. But on the other hand, there is a burgeoning growth of solo sports such as martial arts, jogging and even newer ones such as dancing and extreme sports.

TEAM SPIRIT
So what are the benefits of both? With team sports, the advantages tend to revolve around the oft-mentioned words of ‘community’, ‘camaraderie’ and ‘team spirit’. For children, playing a team game can arguably keep his or her ego in check. By focusing on the game, the child can help the team out with any valid contributions in order to win. There is the bonus of shared responsibility - if, in the rare event, that something goes wrong in the game, the blame can be laid at the whole team, rather than singling out one poor soul.

The camaraderie allows and encourages players to egg each other on to do their best. And an added bonus is that it can bring families even closer together - whether they are playing the sport at home or going to visit a football match together.

A survey from Minute Maid Schools Cup in 2007 produced some positive findings on team sports. The research found that football-playing teenage girls were more likely to have a positive body image, a healthier lifestyle and greater confidence than less active girls. Out of 1,250 teenage girls and women in the UK, 66 per cent thought that girls who play football in their youth would be high achievers in later life, while 60 per cent thought that team sports could help women progress further in their careers.

The government has called for more competitive sports in schools. Culture secretary Andy Burnham and prime minister Gordon Brown pledged to spend £3million on promoting inter-school leagues.

But individual sports have their advantages too - especially for those who may be shy or lacking in self-confidence. Individual sports are less daunting because each participant can develop at his or her own pace. With the culture of bullying still very much alive in schools, children with lesser ability in sport may be picked on or blamed if something goes wrong in the game.

The bullying aspects of games such as football and rugby are an important issue, not just among the players, but also among teachers and coaches. In November 2002, professor Celia Brackenridge conducted a survey to find out how young people regarded their football coach or teacher. Of those that were questioned, 47.4 per cent said that they were happy, which left more than half dissatisfied with their teachers. The common problems included shouting, too many warm-ups and a barrage of verbal abuse.

Playing a sport on your own also means that you don’t have to rely on others, who actually may be unreliable. You can go and begin the activity whenever you want and finish it whenever you want, rather than having to work around other people’s wishes..

SELF-RELIANCE
There are also counter-arguments to the Minute Maid survey. Individual sports can prepare youngsters for the workplace in that they teach self-reliance. While team players depend on others, solo sports allow one person to take on the challenge. If that person gets the result they want, this is a greater victory because he or she has achieved it alone. Overcoming a challenging activity or situation is arguably far better preparation for leadership, since he or she will have what it takes to achieve goals in the future.
With team sports and constant calls for more government money to invest in it, there is the risk that school sports may become elitist, since they arguably only acknowledge the talented players in teams.

One interesting report was conducted by the Observer newspaper in 2005. The report assessed the state of national games in England, with the conclusion being that they were in serious decline at grassroots level. The report also found that solo sports were on the rise, with membership of private gyms doubling in 10 years from 1995 to 2005 to 3.5million, for example. In cricket the Observer claimed that there was a 40 per cent drop in recreational players since 1994. According to the National Recreational Cricket Conference, some 800 clubs have faded into the ether.

The report listed a number of reasons for the alleged decline in team sports. Notable reasons were a lack of government funding, poor facilities, long working hours in the UK and too many distractions for kids, such as computer games, iPods and, of course, TV.

Another important reason for the decline in team sports is the emergence of three specific activities. The first was informal sport - games that didn’t have a competitive edge and were there just to be played for fun. The FA claimed that, at the time of the report, 2.6 million people played small-sided football, 40 per cent more than its 11-a-side counterpart.

The second was the individual pursuit, such as martial arts and dancing. Indeed, dancing has been recognised by Sport England as a bonafide sport rather than just a pastime. And what’s more, with the popularity of shows such as Strictly Come Dancing and Britain’s Got Talent (in which dance troupe Diversity won the 2009 series in a shock victory over über-hyped Susan Boyle) dancing continues to be a popular solo sport. When quizzed about the growing popularity of dancing in an Observer poll, one 10-year-old claimed that dancing was “cooler” than football because it provided more challenges for dancers to prove their skill, and what’s more, the respondent said that, above all, it was fun.

The third type of sport was the extreme sport - another popular breed and one that’s also growing in popularity by the day. Extreme sports such as skateboarding, mountain biking, climbing and abseiling are receiving greater coverage, but present a contrast to big team games since they can either be carried out alone or by small groups of people.

Professor Alan Tomlinson, head of research at Brighton University’s Chelsea School, said that the reason for the decline in team sports could be attributed to a lack of support. “The future of traditional team sports, in a general participatory sense, is far from assured,” he says.

The Irish Sports Council and the Economic and Social Research Institute also assessed a drop in team sports in a survey carried out in 2008. The report was, on the whole, positive, stating that the amount of people involved in sporting activities had grown since 1988. What it did find, however, was that many people had dropped out of team sports, especially teenagers and young adults. And although there was still growth in sports such as football, rugby and basketball, there was a significant growth in individual sports like jogging and swimming.

GREATER CHOICE
So is this really the death of team sports? It’s probably more of a case of greater choice. Greater choice than the days of being forced to compete in football and rugby games on soggy football fields at school with little else on offer. These days, schools offer a greater choice of sports to take part in, and inevitably these form the basis of a continued interest in the future.

Growing numbers of schools now include yoga, street dancing, pilates and skateboarding as part of their curriculum. A recent Ofsted report said that schools must do more to make sure that there is a broader palette of sports to ‘re-engage’ pupils that may have become ‘disaffected’ with sport. The report also argued that PE lessons should not be dominated by traditional team sports, singling out one school for allocating 70 per cent of its sports curriculum to team sports.

So, it’s not that the team sport has died a death: it’s more likely that the greater choice in this country has grown with regard to sport. The traditional sports curriculum has adapted to modern demands with a greater offering of choice. While team sports will never fade entirely, there is now something for everyone - even the child that got picked last in the class for football games.


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