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Going it alone - Sports Insight Magazine

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Sports Insight

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Latest News:

Show update Reydon cuts minimum order and offers free UK carriage Thomas Ince signs with Warrior Football ASICS crowned ‘International Retailer 2013’ FSPA gets set for another UK Pavilion at ISPO MUNICH 2014 Hy-Pro to develop and distribute FIFA 2014 World Cup product Goode Sport to distribute German tennis brand in UK and Eire Optimum Sport endorses Pakistan for the ICC Champions Trophy ASICS to launch first online store in the UK Fight club Solutions for Sport launches new services Sports Insight - June 2013 Digital Issue ASICS extends England Netball footwear deal Mobile ecommerce experience is falling short of expectations, according to new survey Iron Gym to sponsor Price-Thompson boxing rematch Barney signs with Unicorn for four more years Reydon and Precision launch new look catalogues Aqua Sphere teams up with the Ecover Blue Mile All fresh, all power, adidas Table Tennis is all in Friendly retail staff draw 40% more from customers’ wallets BrandCo appoints sales agent for Ireland Li-Ning added to Reydon Sports roster New England kit has a lot of bottle Coming to a town near you… A new dawn in comfort technology Arena to partner Red Bull Cliff Diving World Series Wear your colours Canterbury signs three year kit deal with Rotherham Titans Lincolnshire County Cricket chooses Gymphlex as it launches new approach to the sport Optimum extends colour assortment of its Tribal rugby ball Tough trading environment dents PUMA’s first quarter sales and profit American invasion drives Premier League clubs’ kit deals to record high Vibram Fivefingers Join ZSL for Annual Zoo Stampede Prime selling space New Curl Barbells from Jordan Fitness Sports Insight - May 2013 Digital Issue Canterbury Kits Out Spitfires Rugby 7s With a Fitting RAF Tribute arena appointed premium partner of the German Swimming Federation ‘Hastily conceived and ill thought out’ Steve Finn to lead Bioflow’s entry into cricket market St Lawrence College chooses forward facing supplier for kit of distinction PUMA Golf launches the Faas Lite ASICS signs Wimbledon doubles champion Spalding signs five year apparel deal with the British Basketball League Zoggs continues nationwide initiative to get kids in the pool Optimum Sport endorsed rugby players nominated for national and European awards From bricks to clicks Ronhill sponsored clubs shine at the national and regional 12 stage road relays Sports Direct sales rise demonstrates ‘resilience of our business model’, according to CEO Li Ning secures sponsorship deal with the Badminton World Federation Ronhill stages successful Hong Kong launch Under Armour Q1 revenues rise by over 20 per cent Canterbury releases Tigers shirt teaser ahead of official launch in May FSPA becomes UKTI Trade Challenge Partner Saracens chairman invests in Hy-Pro PureLime works seamlessly with LessBounce JD profits plunge after difficult year for outdoor division Sports Insight - April 2013 Digital Issue Working collectively Optimum Sport launches NITEBRITE cycling range Speedo signs Vanessa Raw Canterbury unveils new England Sevens shirt Gola appoints new sales agents in UK and Ireland Uhlsport ambassador signs for Real Madrid Gunn & Moore in INTERSPORT exclusive Polar unveils Tour de France edition of its RC3 GPS training computer HI-TEC opens showroom in Dublin’s Fashion City Kempa becomes new supplier of the German Handball Federation Bike loving Brits in a spin MANTIS to be official racquet partner of 2013 Allam British Open Zoggs’ Oceans of Fun Days to continue into 2014 Jeff Rowley Signs with Caribee Sunderland striker signs boot deal with Warrior Bad weather doesn’t stop members attending INTERSPORT’s Q4 show Hy-Pro announces launch of Official Licence products for the 2014 FIFA World Cup Nike Q3 revenues rise nine per cent to $6.2 billion Tough at the top Canterbury unveils new Mercury TCR range for spring/summer 2013 Nike teams up with Bluesign Technologies Chancellor ignores retail’s call for a freeze on business rates Anise from Aqua Sphere voted ‘Best Shapewear Swimsuit’ Podplus Pamper Evening raises £475 for the Kent Air Ambulance Sports Insight - March 2013 Digital Issue INTERSPORT UK and Ireland announces new promo push Gregorio Paltrinieri joins Arena’s Elite Team Jordan Fitness unveils pink kettlebell Zoggs introduces the Tri Vision Junior mask Zoggs Ultima Air Gold goggle Superfeet launches free training course for UK retailers adidas reports fourth quarter loss Walton Girls’ High School positions itself for sporting success with new GFORCE kit Investment in new products and marketing pays off for New Balance China success for Ronhill High street store closures increased tenfold in 2012 HUUB to partner Brownlee brothers The Big Hit ‘pops up’ a squash shop in Manchester shopping centre ‘Hot Pink’ by Optimum Sport - the new colour trend in the Velocity thermal gloves range UK exhibitors say ISPO MUNICH was ‘best in recent times’ Sales soar at Sports Direct BRC urges Chancellor to cut costs for retailers ahead of Budget adidas Badminton is coming to the UK - it’s a new game
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Going it alone

By: Jeff James

Listed Under: Feature

Published: Tuesday, August 18, 2009

Are team sports still as popular today as they were last century? Or are the growing trends in solo sports gaining a greater foothold? John Bensalhia investigates the benefits and the modern trends for both types of sport

It’s the age-old battle. Team games against individual sports. Advocates of either side have extolled the benefits of each, including fitness and mental and physical wellbeing.

On the one hand, team sports such as football, rugby and cricket are arguably as popular as ever. But on the other hand, there is a burgeoning growth of solo sports such as martial arts, jogging and even newer ones such as dancing and extreme sports.

TEAM SPIRIT
So what are the benefits of both? With team sports, the advantages tend to revolve around the oft-mentioned words of ‘community’, ‘camaraderie’ and ‘team spirit’. For children, playing a team game can arguably keep his or her ego in check. By focusing on the game, the child can help the team out with any valid contributions in order to win. There is the bonus of shared responsibility - if, in the rare event, that something goes wrong in the game, the blame can be laid at the whole team, rather than singling out one poor soul.

The camaraderie allows and encourages players to egg each other on to do their best. And an added bonus is that it can bring families even closer together - whether they are playing the sport at home or going to visit a football match together.

A survey from Minute Maid Schools Cup in 2007 produced some positive findings on team sports. The research found that football-playing teenage girls were more likely to have a positive body image, a healthier lifestyle and greater confidence than less active girls. Out of 1,250 teenage girls and women in the UK, 66 per cent thought that girls who play football in their youth would be high achievers in later life, while 60 per cent thought that team sports could help women progress further in their careers.

The government has called for more competitive sports in schools. Culture secretary Andy Burnham and prime minister Gordon Brown pledged to spend £3million on promoting inter-school leagues.

But individual sports have their advantages too - especially for those who may be shy or lacking in self-confidence. Individual sports are less daunting because each participant can develop at his or her own pace. With the culture of bullying still very much alive in schools, children with lesser ability in sport may be picked on or blamed if something goes wrong in the game.

The bullying aspects of games such as football and rugby are an important issue, not just among the players, but also among teachers and coaches. In November 2002, professor Celia Brackenridge conducted a survey to find out how young people regarded their football coach or teacher. Of those that were questioned, 47.4 per cent said that they were happy, which left more than half dissatisfied with their teachers. The common problems included shouting, too many warm-ups and a barrage of verbal abuse.

Playing a sport on your own also means that you don’t have to rely on others, who actually may be unreliable. You can go and begin the activity whenever you want and finish it whenever you want, rather than having to work around other people’s wishes..

SELF-RELIANCE
There are also counter-arguments to the Minute Maid survey. Individual sports can prepare youngsters for the workplace in that they teach self-reliance. While team players depend on others, solo sports allow one person to take on the challenge. If that person gets the result they want, this is a greater victory because he or she has achieved it alone. Overcoming a challenging activity or situation is arguably far better preparation for leadership, since he or she will have what it takes to achieve goals in the future.
With team sports and constant calls for more government money to invest in it, there is the risk that school sports may become elitist, since they arguably only acknowledge the talented players in teams.

One interesting report was conducted by the Observer newspaper in 2005. The report assessed the state of national games in England, with the conclusion being that they were in serious decline at grassroots level. The report also found that solo sports were on the rise, with membership of private gyms doubling in 10 years from 1995 to 2005 to 3.5million, for example. In cricket the Observer claimed that there was a 40 per cent drop in recreational players since 1994. According to the National Recreational Cricket Conference, some 800 clubs have faded into the ether.

The report listed a number of reasons for the alleged decline in team sports. Notable reasons were a lack of government funding, poor facilities, long working hours in the UK and too many distractions for kids, such as computer games, iPods and, of course, TV.

Another important reason for the decline in team sports is the emergence of three specific activities. The first was informal sport - games that didn’t have a competitive edge and were there just to be played for fun. The FA claimed that, at the time of the report, 2.6 million people played small-sided football, 40 per cent more than its 11-a-side counterpart.

The second was the individual pursuit, such as martial arts and dancing. Indeed, dancing has been recognised by Sport England as a bonafide sport rather than just a pastime. And what’s more, with the popularity of shows such as Strictly Come Dancing and Britain’s Got Talent (in which dance troupe Diversity won the 2009 series in a shock victory over über-hyped Susan Boyle) dancing continues to be a popular solo sport. When quizzed about the growing popularity of dancing in an Observer poll, one 10-year-old claimed that dancing was “cooler” than football because it provided more challenges for dancers to prove their skill, and what’s more, the respondent said that, above all, it was fun.

The third type of sport was the extreme sport - another popular breed and one that’s also growing in popularity by the day. Extreme sports such as skateboarding, mountain biking, climbing and abseiling are receiving greater coverage, but present a contrast to big team games since they can either be carried out alone or by small groups of people.

Professor Alan Tomlinson, head of research at Brighton University’s Chelsea School, said that the reason for the decline in team sports could be attributed to a lack of support. “The future of traditional team sports, in a general participatory sense, is far from assured,” he says.

The Irish Sports Council and the Economic and Social Research Institute also assessed a drop in team sports in a survey carried out in 2008. The report was, on the whole, positive, stating that the amount of people involved in sporting activities had grown since 1988. What it did find, however, was that many people had dropped out of team sports, especially teenagers and young adults. And although there was still growth in sports such as football, rugby and basketball, there was a significant growth in individual sports like jogging and swimming.

GREATER CHOICE
So is this really the death of team sports? It’s probably more of a case of greater choice. Greater choice than the days of being forced to compete in football and rugby games on soggy football fields at school with little else on offer. These days, schools offer a greater choice of sports to take part in, and inevitably these form the basis of a continued interest in the future.

Growing numbers of schools now include yoga, street dancing, pilates and skateboarding as part of their curriculum. A recent Ofsted report said that schools must do more to make sure that there is a broader palette of sports to ‘re-engage’ pupils that may have become ‘disaffected’ with sport. The report also argued that PE lessons should not be dominated by traditional team sports, singling out one school for allocating 70 per cent of its sports curriculum to team sports.

So, it’s not that the team sport has died a death: it’s more likely that the greater choice in this country has grown with regard to sport. The traditional sports curriculum has adapted to modern demands with a greater offering of choice. While team sports will never fade entirely, there is now something for everyone - even the child that got picked last in the class for football games.


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