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Fit for a purpose - Sports Insight Magazine

1 x pair of Uglies Stadium Pants :: Click here for more info.

Sports Insight

www.sports-insight.co.uk

Latest News:

Stand space going fast for 2012 shows Women desert the gym for the great outdoors Wrexham Rugby Club has new image for the 21st century ASICS grows European business despite challenging 2011 INTERSPORT UK makes visual merchandiser appointment FSPA reports ‘Step To It’ challenge success inov-8 gets cash injection from private equity investor Olympic spirit results in 165% increase in new members for London social sports club Rugby star goes digital with new sports injury store Sports Insight - May 2012 Reydon Sports announces new board appointments Sondico makes football return as new licensee is announced Nike to sponsor Manchester City Exclusive TECNOpro Bash junior racquets Precision launches new catalogue and website Agency law seminar for sales agents adidas enjoys fifth consecutive quarter of double digit growth ASICS to open two high-tech stores in Spain London Fight Zone launched at Lillywhites Girl power PUMA says it faces challenges in Europe after fall in Q1 earnings PureLime serves up a tennis treat with new range Sports Direct ‘outperforming management’s expectations’ as sales continue to rise Push your business forward with PenCarrieUKL PUMA becomes Leicester City FC’s sportswear and technical kit sponsor for next three years Tarkett supports youth development at Motherwell FC Canterbury signs three-year kit deal with Leicester Tigers Puma launches ‘Bring Me Back’ recycling initiative in its German stores Dobotex to showcase Puma range at MODA in August Scooter mad Shock Absorber reports double digit sales growth INTERSPORT continues international expansion with license agreement for Lebanon Aqua Sphere ambassador wins gold at U21 Europe and Africa Waterski Championships SKINS agrees new strategic alliance for Asia Sports Insight - April 2012 Activinstinct and Hi-Tec register social media success JD Sports’ pre-tax profits fall as margins remain under pressure Bedale School creates new sporting identity for pupils adidas invites you to ‘take the stage’ with new UK ad campaign 

ASICS to open new flagship store in London
 Ex-JJB Sports chief executive charged with alleged £1 million fraud McDavid sites its first touchscreen display in the UK Dick’s Sporting Goods invests £20m in JJB Sports MANTIS appointed Official Racquet Partner to the Allam British Open Squash Championships New Balance launches first-ever UK TV ad campaign Q4 INTERSPORT show kicks off Nike has strong third quarter as revenues rise 15 per cent Kempa raises funds for German cancer charity Wilks softball sets cover all bases Buying patterns INTERSPORT Q4 Show Solihull New sales representative for Unicorn Shock Absorber launches lightweight sports bra with ultimate moisture control HEAD Tennis launches Andy Murray campaign PureLime unveils a new look logo for the AW12 season Revolution Running Gilet INTERSPORT expands into China with master franchise agreement Spalding becomes official teamwear partner to Falkirk Fury Basketball Club Ronhill sponsored clubs in National Cross-Country Championships gold rush Sports Insight March 2012 Digital Issue Petron Sports agrees new distribution deals adidas’ sales hit record high Brabo brings Formula 1 technology to hockey Canterbury to replace Nike as official kit partner to the RFU New Balance launches ‘The British Miler’ OPRO becomes British Basketball’s official mouthguard supplier Glamorgan Cricket signs kit deal with Gray-Nicolls Spalding establishes partnership with basketballscotland Introducing the Dictator rounders bat With TheMagicTouch it’s as easy as 123Flex Patriotic swimwear from Aqua Sphere Huub wetsuits signal a turning point in triathlon performance Inov-8 accelerates international expansion ASICS to become on-air presenting sponsor for London 2012 Market for wearable sports and fitness activity sensors set for significant growth Rhino appointed official supplier to The British & Irish Lions 2013 Australia Tour Aces High jumps for GFORCE INTERSPORT continues to build football partnerships with Olympique de Marseille shirt deal Shooting outside Puma footwear supplier’s factory Unicorn commits to a new long-term deal with the Professional Darts Corporation Shoe business Youth Sport Trust Business Awards winners announced ASICS launches new FUJI trail running collection INTERSPORT and Wilson team up for consumer tennis competition Wiggle to roll out 360 spin imaging across full product range following significant sales uplift Helly Hansen launches new trail running shoe Nike explores waterless dyeing with new partnership Sports Insight Feb 2012 Digital Issue New US distributor for Unicorn Darts Liam Burns appointed chairman of the Federation of Sports and Play Associations John Steele appointed Youth Sport Trust chief executive Helly Hansen launches new training collection Grays becomes official equipment and clothing supplier to international governing body for hockey Arena renews National Swimming League sponsorship agreement ISPO MUNICH attracts close to 80,000 people ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012
rss

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kids catalog little learners zinc bikes zinc trials mantis ucl deals kit deals

Sir Philip Craven honoured at Sport Industry Awards

One of the Paralympic movement's greatest pioneers receives Lifetime Achievement Award

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Fit for a purpose

By: Jeff James

Listed Under: Feature

Published: Thursday, June 12, 2008

Try reverting back to traditional forms of weight training, says Tom Haynes of York Fitness

Over the years there have been many new fads that have come and gone in the health and fitness market, but one item has always remained popular: free weights. There is nothing that comes close to the natural freedom of movement you achieve when using them.

When looking at what it costs for a single machine such as a chest press, the option of a good bench press, bar and plates outweighs it considerably. Yes, single machines do have a place in health clubs, either for new members who are unsure of how to use weights correctly, or for clients who are happy to make do with what they have, but to make a big statement to current and potential members revising your free weights facilities could be a fantastic option.

The buzzword in the industry seems to be ‘functional’, but what does this mean? Fit for everyday life? Fit for a sport? Simply, it’s being fit for a purpose. With many jobs today being more sedate than previous generations, it’s no wonder our bodies cannot cope with the stresses placed upon them when doing everyday chores such as gardening or having a kickabout with the kids. The result is more injuries to areas such as the lower back, and in sports environments, lower limbs.

Generations past used to work the land and in prehistoric times hunt and fend for themselves. All of these required functional movements such as lifting bags of grain, dragging items such as trees or jumping/bounding. These are multi-plane movements, which require muscles to work in a multitude of directions and at different intensities, resulting in a more functionally strong body and leading to fewer injuries.

The idea of functional training is to recreate the movements that we used to do and implement them into our workout regimes. Movements such as dead lifts are still frowned upon, but if done correctly will create a good base for greater overall and core strength improvements down the line.

When you have bought the equipment and covered the teaching of exercise, you will have another string to your proverbial bow. As a result, you stand a good chance of keeping happy members and adding new members to your facility, giving you an increase in turnover and profit.

Some of the things health club managers should ask themselves when revising free weights or adding functional training equipment to a site:

What sort of clientele do you want to attract?
This will help you decide how big your dumbbells should be, whether you need items such as medicine balls and what sort of quality of equipment should be aimed for.

Which manufacturers in the market place do exactly what I am looking for?
This will help you get the correct, in-depth information on the equipment you require without the confusion of several brands being offered by one retailer. The key is often to go direct.

Where has the kit from the manufacturers previously been installed?
Has it been purchased by top-flight football and rugby clubs, as these are considered the toughest environments for kit to be used in? Endorsement of equipment is a grey area as it’s a case of ‘money talks’. So look at the users not the endorsers.

What is the lead-time on orders?
Many companies will take an order in the UK and then send it halfway round the world, so lead times can be up to six months in some cases. Don’t be scared to ask whether it’s in stock or when is it due into stock - these are critical questions, as your members don’t want to wait on a promise. Delivery times should be around four-eight weeks if kit is to be specially made, but some companies have UK stock and delivery can be 14 days.

Now that you have the kit, are your staff educated in using free weights?
If you are looking at targeting sportsmen and women, then it would be advisable to put staff on weightlifting courses such as those offered by UKSCA. These courses are for basic weightlifting movements such as squats, dead lifts, snatch, etc, but can be tailored to improve a specific sport.

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